Style Guide: Abstract Art

Abstractionism is a non-objective direction in art, in which artists abandon a realistic image.

What influenced the emergence of the style?

The process of stratification of cubism, futurism, and expressionism in 1910. The characteristic features of abstractionism are innovative color solutions, bold shapes and lines. We owe the emergence of this art trend to Wassily Kandinsky, Kazimir Malevich, and Robert Delaunay.

The starting point was precisely the year 1910, the period when Kandinsky painted his first abstract painting. He drew inspiration for his work from the theosophical writings of Helena Blavatsky and Rudolf Steiner.

Directions of abstraction

  1. Geometric abstraction. Its figures are clearly outlined. This can be seen in the works by Mondrian.
  2. Lyrical abstraction. Here the forms flow freely, as in the works by Kandinsky.

Abstract art in modern design

The ideas of abstractionism are used in

  • Graphic design
  • Illustrations (covers of books, magazines, music albums, postcards, etc.)
  • Products and goods for young people (clothes, shoes, accessories, cosmetics, perfumes, etc.)
  • Interior and architectural solutions

Overall, abstraction emphasizes everything that is innovative and new, evoking certain images in the minds of those for whom it is designed. For this reason, it is much more than a popular form of art; it is a powerful tool that is used in design for a great variety of purposes.

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