Style Guide: Abstract Art

Abstractionism is a non-objective direction in art, in which artists abandon a realistic image.

What influenced the emergence of the style?

Changes prevailing in the pre-revolutionary society. People were tired of traditional things in art and life. They wanted something new. If you look at the emergence of abstract art from the point of view of politics, it is like extremism in the art world.

Directions of abstraction

Abstract art can be roughly divided into 2 directions:

  1. Lyrical abstraction. Here the forms flow freely, as in the works by Kandinsky.

Abstract art in modern design

Graphic design is an abstract embodiment of meaning. This can be seen in many corporate logos. Designers lay an abstract idea, and people perceive this information through their own associations. Advertising also boldly uses the associative array of abstract art, building connections between the customers and the characteristics of the product.

The ideas of abstractionism are used in

  • Innovative business
  • Graphic design
  • Illustrations (covers of books, magazines, music albums, postcards, etc.)
  • Products and goods for young people (clothes, shoes, accessories, cosmetics, perfumes, etc.)
  • Interior and architectural solutions

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